Agenda

Take charge of your change

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Create your own Summit experience.

To complement our inspirational morning and afternoon keynotes, we've developed five tracks to help you take your job by storm. Tailor your day, and set your own Summit agenda that helps you best meet your own personal, professional, and business aims. Pick from talks and sessions on insight-driven decision-making and creative storytelling to empowerment at work.

Break down the barriers to great customer experiences.

Customer experience carries a lot of weight in a consumer’s decision to purchase with you over a competitor. Creating an experience that runs smoothly for everyone, everywhere, can seem like an almighty task. Like any journey, the start is the most daunting. The destination is far away and the trip is uncertain. This track is about being proactive, anticipating customer needs, and averting disruptions.

Stay one step ahead of the trends and be on the money – in 2020 and beyond.

What’s the future going to throw at you next? As a marketer, your job is guided by the rapid pace of technology which is empowering consumers and raising their expectations. Know exactly what’s coming next: We’ll dig deep into the science behind the marketing and help future-proof your customer engagement strategy.

Become a results-driven growth marketer.

Converting leads or acquiring customers is about demand generation. Want to know how to target programs to drive awareness and interest in your products and services? Sit back and learn from experts. Discover the makings of profit-driven customer engagement tactics. And always remember that results speak volumes: Use your insight to optimize your CX campaigns.

Be inspired to work smarter with data.

Data is the driving force behind every business decision. So, successful marketing always hinges on insight. It doesn’t matter how bold your idea is. That’s why crafting the best customer experience starts with data. And juggling data throughout the customer journey doesn’t have to be hard work. We’ll boost your data confidence and help you make one-to-one conversations a showstopper.

Focus on your wellbeing and self-empowerment.

Our passion is meaningful conversation. We’re fiercely committed to empowering you personally and professionally. We want to challenge the status quo and engage in cultural debate. Whether that’s breaking the mental health taboo or promoting a better work-life balance. Our aim is for you to be the best person you can be. Push the boundaries, embrace every opportunity, and aspire for something great.

9:00 am - 9:10 am

9:00 am - 9:10 am

Welcome to the Summit 2020

Tink Taylor dotdigital
Where: Keynote Theater

9:10 am - 9:50 am

9:10 am - 9:50 am

The surprising power of ideas that don’t make sense

Rory Sutherland Ogilvy UK
Where: Keynote Theatre

9:50 am - 10:10 am

9:50 am - 10:10 am

The rules of storytelling: how to build your brand’s authenticity

Madison Utendahl Utendahl Creative
Where: Keynote Theatre

10:10 am - 10:30 am

10:10 am - 10:30 am

Consistency in an omnichannel-experience world

Phil Draper dotdigital
Where: Keynote Theatre

11:00 am - 11:45 am

11:00 am - 11:45 am

3 ways emotional connections power CX

Where: Customer Experience Room
11:00 am - 11:45 am

Innovation and shaping the future of digital experiences

Julia Neuhold dotdigital, Juliette Aiken dotdigital
Where: Future Thinking Room
11:00 am - 11:45 am

How to compete against the big fish

Mogens Møller Sleeknote
Every day, big online businesses are taking over more and more of the market. For smaller businesses, this can mean a lot of frustration and disappointing sales. In this talk, I’ll reveal some of the often hidden and overlooked methods smaller businesses can use to beat the bigger fish. Attendees will go home with a lot of concrete guides and takeaways they can test in their own business right away.
Where: Growth Marketing Room
11:00 am - 11:45 am

Learnings on customer insight from Kuoni Travel

Dean Harvey Kuoni Travel
Where: Data-Driven Decisions Room
11:00 am - 11:45 am

The happiness of being you: a practical guide to taking back control of your wellbeing

Where: Personal Development Room

11:45 am - 12:30 pm

11:45 am - 12:30 pm

Secrets behind perfect design

Phil Draper dotdigital
Where: Customer Experience Room
11:45 am - 12:30 pm

The future of powerful personalized experiences

Karolina Stasyszyn Hotter Shoes
Where: Future Thinking Room
11:45 am - 12:30 pm

Email Deliverability: Mysteries and Myths

Tamara Bond, Tanya Plaza
How do you get your email to the inbox? What words are guaranteed to land you in the junk folder? Why is deliverability so complicated?! In this session, dotdigital’s deliverability dream team Tanya and Tam shed light on the dark arts of deliverability and share surprising facts about common misconceptions around inbox placement.  
Where: Growth Marketing Room
11:45 am - 12:30 pm

Growing your brand with data-driven marketing automation

Where: Data-Driven Decisions Room
11:45 am - 12:30 pm

How to change your mind about stress

Brett Willis dotdigital
Where: Personal Development Room

1:30 pm - 2:15 pm

1:30 pm - 2:15 pm

Shaping digital experience with content

Susie Boniface aka Fleet Street Fox
Where: Customer Experience Room
1:30 pm - 2:15 pm

Creating AI that is more human

Where: Future Thinking Room
1:30 pm - 2:15 pm

Driving growth through engagement and optimization

Jon Kirk icelolly.com
dotdigital customer case study.
Where: Growth Marketing Room
1:30 pm - 2:15 pm

From a mountain to a mole hill: hitting the mark through perfect personalization

Emily Bennett Ordnance Survey
Discover how an age-old mapping company is entering uncharted territory, with state-of-the-art tech. Ordnance Survey is on a mission to make maps sexy and accessible, connecting with audiences through personalization to drive home the message. Take home actionable tactics today that you can employ tomorrow: from personalized offers and multi-channel automation, to location-based targeting and web behavioral triggers. You won’t want to miss this one.
Where: Data-Driven Decisions Room
1:30 pm - 2:15 pm

3 simple strategies to empowering yourself at work

Where: Personal Development Room

2:15 pm - 3:30 pm

2:15 pm - 3:30 pm

Amplifying your creative content

Ben Jeffries Influencer
Where: Growth Marketing Room

2:15 pm - 3:00 pm

2:15 pm - 3:00 pm

Ethical marketing: can you trust marketers anymore?

Gavin Laugenie dotdigital
Where: Customer Experience Room
2:15 pm - 3:00 pm

Inclusive marketing: embracing everyone in the modern world

dotdigital customer case study.
Where: Future Thinking Room
2:15 pm - 3:00 pm

Mistakes I don’t make anymore…20 years in online retail

Steven Perissinotto VetShop Australia
dotdigital customer case study.
Where: Data-Driven Decisions Room
2:15 pm - 3:00 pm

Let’s talk about you: engaging in the mental health conversation

Brett Willis dotdigital
Where: Personal Development Room

3:30 pm - 4:15 pm

3:30 pm - 4:15 pm

Guest inspirational keynote

Where: Keynote Theatre

4:15 pm - 5:00 pm

4:15 pm - 5:00 pm

Surprise closing keynote

Where: Keynote Theatre

5:00 pm - 5:05 pm

5:00 pm - 5:05 pm

Closing remarks and dotties’ welcome

Where: Keynote Theater

5:05 pm - 5:45 pm

5:05 pm - 5:45 pm

dotties winners announced

Where: Keynote Theater

6:00 pm - 11:00 pm

6:00 pm - 11:00 pm

dotties party

Where: Keynote Theater

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