Adam Baylis

Group CRM & Insights Manager, The Jockey Club

Adam Baylis is the Group CRM & Insights Manager at The Jockey Club, the largest commercial group in Britain’s second-biggest spectator sport – horse racing – operating 15 racecourses nationwide.

Adam has spent the last ten years immersed in the world of digital marketing with specific focus on CRM in the leisure, hospitality and gambling industries.

His talk will cover how the world of CRM has evolved with specific focus on the importance of maximising the use of your available marketing channels and just how vital your local audience can be to your business.